In a couple of sentences, can you please let us know what products and/or services the organization offers.
Are you starting something new? Improving something old? Let us know what goals or aims you have for this initiative you’ve taken.
In an ideal world, who is going to be interacting with you? Try and include an idea of their age, their gender, their income and their technical abilities. This all goes towards what kind of site we’re going to create together.